Comments for Matt Granfield.com

Comment on Honesty, shoplifting, and other assorted moral dilemmas by Matt Granfield

Matt Granfield — Mon, 26 Jul 2010 11:19:21 +0000

Yeah, but you don’t want Coles Karma haunting you. They may be a faceless organisation (if you don’t count Curtis Stone I suppose) but every field grown tomato you pretend is a roma tomato is a nail in the coffin of the poor Aussie farming industry. And the more you hurt Aussie farmers, the more people vote for the National Party. And the more people vote for the National Party, the more chance Tony Abbott has of getting in power. So really, by stealing from Coles, you’re voting Liberal and that means you hate asylum seekers, which means you’re supporting the Taliban, who support Osama Bin Laden, so really, tomato stealing is the reason they blew up the World Trade Centres. I hope you’re happy Annik.

Comment on Honesty, shoplifting, and other assorted moral dilemmas by Annik

Annik — Mon, 26 Jul 2010 10:42:36 +0000

Dude, coles self check-outs were invented so we COULD steal. I’m currently putting together a guide on the many ways to fuck the system and get your 50 cents right back in the pocket!

Comment on Notes I made on my iPhone this month whilst drunk by Pandainabattlesuit

Pandainabattlesuit — Mon, 05 Jul 2010 02:14:48 +0000

1 x Chow Chow, only rent though. 2 weeks max. I will purchase the bonus food pack.
I would also like to play guitar in the Black rabbits. NB. I am not very good. but enthusiastic.

Comment on A PR Lesson: What to do when it’s not a slow news day by Bambi Gordon

Bambi Gordon — Tue, 29 Jun 2010 08:13:08 +0000

Thanks Matt.

Not sure that it was a strategic action…You weren’t talking to your specific target market (unless you believe that your target is all people who are overweight which I don’t think would be effective nor achievable) and you didn’t have a targeted message nor call to action, but a fun tactic that dependent on your brand strategy (Are you wanting to convey a nicely irrelevant Aussie sense of humour from a brand/product that isn’t take things too seriously?) may have generated some awareness…

I certainly don’t agree with the way some of the criticism above has been shared – seems totally unnecessary.

And I do congratulate the speed of your ideas (You were very quick on your feet!) and the creativity – bit of fun – and you have said that it isn’t the main campaign…But though you have explained that the client came first – so I know I am wrong – it ‘felt’ like an idea that was looking for a brief (not the other way around).

Also interested to know the outcomes – and as the ROI is I am sure confidential, maybe you could share the cost?

Thanks for sharing the experience with us.

Comment on A PR Lesson: What to do when it’s not a slow news day by Matt Granfield

Matt Granfield — Sun, 27 Jun 2010 23:46:29 +0000

AlphaFemale and Ant, thanks for your comments, I agree with both of you, those ads weren’t in the ‘spirit’ of AdWords, but I also think it’s important to push the boundaries sometimes. As for ‘what?’, it’s my party and I’ll hang shit on anonymous commentors if I want to! I wasn’t upset because someone disagreed with me, I was making a point that if you come onto someones personal blog and anonymously call someone names, you’d better be prepared to take what you give.

Comment on A PR Lesson: What to do when it’s not a slow news day by Ant

Ant — Fri, 25 Jun 2010 03:48:16 +0000

Matt,

Love your initiative and can’t wait to see the results. I have to agree that it technically goes against everything Google has set out to do with Adwords, but if you’re getting a decent CTR and even conversions then I don’t think anyone can argue with the relevancy of the ads.

Where you’ve lost me though is how you handled the comments from What?… I’m actually shocked that someone in the digital media business has no idea how to handle a challenging comment. You should have stuck with the facts instead of losing your cool.

Get a grip dude.

Ant

Comment on A PR Lesson: What to do when it’s not a slow news day by AlphaFemale

AlphaFemale — Fri, 25 Jun 2010 02:45:12 +0000

…but Matt, you let yourself down when you let out the public abuse of ‘what?’. Bit disappointing in a PR person to lose your rag so publicly over one person disagreeing with you…

Comment on A PR Lesson: What to do when it’s not a slow news day by AlphaFemale

AlphaFemale — Fri, 25 Jun 2010 02:42:32 +0000

I *kinda* agree with the point that the ads aren’t relevant.

On the other hand, they’re not intrusive either. Compared to TV, an Adword doesn’t ‘interrrupt’ the content you’re there looking for. It provides a diversion if you want to follow it up – ie if you decide it’s relevant to you personally.

And these were written to be entertaining. I wouldn’t have clicked, but I’d have laughed and had a positive response to The Diet Plate. I too am interested in the results.

What’s more, they were probably cheap as chips. You can see from the screen grab there wasn’t a lot of competition there.

And BTW I just googled Julia now and Telstra have copied your idea – imitation is the sincerest form of flattery…

Comment on A PR Lesson: What to do when it’s not a slow news day by BigCat

BigCat — Thu, 24 Jun 2010 07:05:03 +0000

Jealousy – that jumble of secret worship and ostensible aversion.

Good job Matt.

Comment on A PR Lesson: What to do when it’s not a slow news day by Matt Granfield

Matt Granfield — Thu, 24 Jun 2010 05:59:24 +0000

Bambi, our target market was exactly as ChrisRhyss suggested: “half the populatioon is overweight and almost 20% of our population is medically deemed obese”. I don’t know if those figures are spot on, but they’re close. We are, of course, running a highly targeted long-term AdWords campaign for our client based around weight loss keywords, this was just a quick thrust into the public eye.

‘what?’, you’re right, I have no clue who you are. You’re just some anonymous commenter on my blog. If you expect to be taken seriously, have some balls.