Matt Granfield

Matt Granfield’s online marketing career began at age 11 when he wrote a computer program on an Amstrad CPC to track inventory of Christmas trees he was illegally cutting down from the pine plantation out the back of his parents house to sell on the road out the front during the holiday season. A multi-national wood-chipping corporation shut the operation down after two yuletide seasons, but not before he had made enough cash to buy a new surfboard. Matt subsequently dropped out of the business world to work on candy strategy before cashflow problems forced him to consider further education.

A University degree in arts (with a few communications, music, marketing, advertising and PR subjects thrown in) followed before Matt graduated in 2001 with a job as a newspaper reporter for a local tabloid owned by R.Murdoch. A marketing position at Australian National Yoof Broadcaster Triple J was thrown into the mix, but in reality, Matt spent most of his time there pilfering T-Shirts and sending stickers to teenage fans. He still likes to include it on his resume because working at Triple J sounds cool.

Matt’s career trajectory took a giant leap sideways when he left the heady world of journalism to become a partner in e-CBD. Matt built websites for a couple of years and then decided he was much better at marketing than designing and figured that if he put his efforts into that, he could afford to pay a team of designers to do all the fancy CSS and HTML stuff. It worked.

Matt now spends his time making blue elephants in Photoshop and consulting as marketing director at e-CBD for clients including major political parties, overseas banks, NGOs and rock bands. He writes the popular online marketing blog Zakazukha Zoo, and is a regular columnist for Marketing Magazine where he researches and writes about digital strategy and social media marketing.